So, how does it feel to know that you have almost certainly unknowingly been eating horsemeat if you buy processed beef products?
I've eaten horsemeat in my time. Never particularly by choice - it has been served to me at people's houses - and I have eaten it. It's not bad - difficult to tell the difference from some beef. But I don't have a problem with eating horsemeat in general in theory.
I do have a problem though with companies producing burgers and lasagne, labelling them as 100% beef, and selling them to an unsuspecting public when they contain up to 99% horse. It is wrong. Not because of the horse. Rather horse than plenty of other animals. But because there are rules about this kind of thing. Laws. Labels are not suppoosed to lie. There are plenty of ways of them bending the truth, which the food companies exploit as much as they can. But they are not supposed to lie.
We have a right, as consumers, to know what is going into the food we are sold. You could argue we have entered into a sort of pact with the devil - by demanding cheaper and cheaper food, which is easier and easier to prepare, we are somehow forfeiting our right to know what we eat.
Well, the smug only buys fresh side of me did have a little smirk when all this news about horse meat came out. I have always mistrusted food companies who process food. I'm not saying that I never buy convenience food, but I almost never buy it, and when I do it tends to be vegetarian pizzas.
But no, the consumer has not entered into some kind of pact. We pay money for our food, as well we should, and in exchange we should be able to expect to know what we are eating. And when we buy a product that is 100% beef, it shouldn't contain even a trace of pork, horse, cat or even veal. It should contain only beef. It really is that simple.
So, the press need to stop freaking out that it is horsemeat, and start focussing on the public being lied to. I have a sneaking suspicion that this really is the thin end of the wedge. Not just beef vs horses. But vegetarian products might well be found to have non vegetarian products in them. Things sold as organic may be anything but. Free range? Ha! Pork filler might be found all over the shop. And whoever decided to dishonestly introduce ingredients into processed food needs to be held to account by whatever legal means is suitable.
You might prefer to turn a blind eye to where your food is from. You wouldn't be alone, plenty of people do. But some people might want to start looking into just what goes in our food. Even the stuff which is sold as sugar free fat free presevative free organic wind chime whistling as fresh as a daisy food.
And there is a choice to be made. Cheap and easy? Or cheap and easy? Cheap and easy ready meals? Or cheap and easy home made from fresh food. Which takes a little more time. But what price peace of mind?